There are many ways to skin the proverbial brand cat, but I’m most effective in the areas of creative & design strategy and production, growth and retention marketing, working cross-functionally to achieve goals, and building creative & marketing teams to support said goals — and I’m not afraid to roll up my sleeves to do the skinning myself. (I think we’re done using that analogy now.)

Over the last 15 years, I’ve created brand identity systems that span both digital and physical spaces, built websites (while leveraging my background in Psychology to help make effective design decisions), built integrated marketing campaigns, and oversaw marketing comms & thought leadership for companies - small, medium, global, tech and financial.

In my free time, I’m a voracious reader, podcast consumer, and mom to Basil the Blue Heeler. If you’re lucky, she might make a cameo in a Zoom meeting.