There are many ways to skin the proverbial brand cat, but I’m most effective in the areas of creative & design strategy and production, communications development and strategy, growth and retention marketing, working with cross-functional and agency partners, and building creative & marketing teams to support goals — and I’m not afraid to roll up my sleeves to do the skinning myself. (I think we’re done with that analogy now.)

Over the last 15+ years, I’ve created brand identity and voice systems that span both digital and physical spaces, built websites and integrated marketing campaigns, and oversaw marketing comms & thought leadership for companies - small, medium, global, tech, and financial.

In my free time, I’m a voracious reader, podcast consumer, and mom to Basil the Blue Heeler. If you’re lucky, she might make a cameo in a Zoom meeting.