Brand Identity
SF Fire Credit Union
In 2018 we engaged with a brand agency to rethink and redesign the SF Fire CU brand. I was the project lead on the credit union side and worked closely with agency strategists and designers as well as in-house stakeholders (executive management and the board) to develop a concept that would help us stand apart from competitors and align with our growth goals.
Website (Desktop and Mobile)
Redesigned Logo (and alt)
Logo Design Inspiration (Including previous logo)
Mood board
First Responders Health Research Institute
Retired and injured firefighter Drew Aversa reached out to get help with a visual brand identity for his idea that would jumpstart mental and physical health research focused on first responders at the national level.
