Events + Activations
2019 SF Real Estate Expo
Our real estate lending business was in need of expansion, so we got creative and looked to create brand awareness and lead-generating networking opportunities for our loan officers. We designed a booth that welcomed attendees to sit and have a cup of coffee and cookies, and a casual chat with us to learn about our products and services.
My team and I were not only tasked with the visual concept, tagline and design for the new Noe Valley branch grand opening party, but we developed a full comms and marketing plan for members, prospects, and staff - in addition to identifying opportunities for press coverage. Below you’ll see the landing page, optimized for desktop and mobile, and how we leveraged our owned channels to disseminate the message.
Noe Valley Block Party
Event landing page with RSVP form
Event postcards
T-shirts for staff with event tagline
Tiny Mic interviews with attendees (Click to watch)
Event recap (Click to watch)
Step and repeat and photo props for attendees
Digital signage
MarkMonitor Forum
Held at the beautiful Julia Morgan Ballroom, this was an SF-based event to showcase MarkMonitor technology and leverage our customers’ stories to help attract new customers. Below is the visual direction that was ideated and produced in-house (inspired by the art deco venue) complete with digital promotional assets and microsite.
Event Microsite
Backdrop - Unique Identity
Email footer ad for the sales team
MarkMonitor President Chris Veator
New York Summit 2017
This was an annual brand protection event with the aim of fostering relationships with existing clients and winning new business. Below is the visual direction that was ideated and produced in-house, complete with digital promotional assets to agendas, a custom powerpoint template, and in-between session motion graphics.
Custom Powerpoint Template for NYC Summit 2017 (MarkMonitor)
Postcard (front and back)
NYC Summit held at Convene
SF Fire Credit Union historically had spent its budget supporting firefighter events and charities. As an effort to create more brand awareness in the non-firefighting community, we sponsored the 2021 20th Street Block Party (organized by Noise Pop). We created activations to get attendees to stop by our booth.
20th Street Block Party
Small take-ones with a chance to enter a raffle and learn more about the credit union tracked by QR UTM
Pointing to very enticing free stickers, we were the only financial institution present
Photo backdrop that pushed the creative boundaries of our brand, while catching the attention of attendees and celebrating San Francisco
Custom stickers celebrating local landmarks
Recap by Noise Pop of social coverage